![]() ![]() In Airtable, you can both store and share data–perfect for nonprofits who want to educate or engage with the people they serve. “This means the correct logos are used properly, which keeps the quality high, the consistency seamless, and their brand eye-catching and memorable." Recruit volunteers “Airtable allows the designers to educate users in short, memorable snippets on how to use assets like logos,” she said. ![]() Pennington’s team used Airtable to build out an in-depth brand guide, adding attachment fields for downloadable assets, longer text fields to provide instructions on how to use the asset, and even a table denoting the brand’s exact color palette. “It made the work of the nonprofit feel disorganized, which is the complete opposite of the incredible mental wellness work with children the org was doing,” said Jen Pennington, the creative director and founder of The Rhizome Collaborative, a design studio that produces content for socially responsible clients (many of which are nonprofit organizations). iheart, a registered charity that provides mental health education resources to young people, parents, and schools, lacked brand consistency before The Rhizome Collaborative stepped in. A brand asset guide is a great way to keep the rest of your team informed about when to use certain logos and image files in your marketing materials and on social media.īut don’t take our word for it-check out iheart’s own brand guide above. Strong branding can bring credibility to any organization-credibility that nonprofits need to attract donors and participants.
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